Mnogi se slažu da je FEST 2005 bio jedan od naboljih u poslednjih desetak godina. Ne zbog posebno dobre organizacije već zbog selekcije filmova koji su prikazani. Pored Brokeback Mountain (ako mene pitate remek delo Anga Lija) i filma Crash, trostrukog dobitnika oskara, jedan film privukao je posebnu pažnju. Český sen je i dalje moj omiljeni dokumentarni film ikada.
Radnja se odigrava u tranzicionoj Češkoj, neposredno pred ulazak u EU. Dvojca diplomaca umetničke akademije (režija), odlučuju da naprave veliki "eksperiment" - reklamiraju nepostojeći hipermarket. Iako sami autori (Vit Klusak i Filip Remunda) ne pretenduju da daju odgovor šta je tačno poruka filma on se svakako može posmatrati kao angažovana kritika tranzicionog, grabežljivog društva. Ispituju se socijološke i kulturološke pojave koje stoje iza novonastalog okruženja i to na prelazu iz društva oskudice u potrošačko društvo. Film na briljantan način ukazuje na anomalije koje se pritom javljaju. Mene je fascinirala sposobnost autora da prepoznaju motive i porive ljudi koji ih teraju na neljudsko ponašanje u novom okruženju.
Neverovatne su i sličnosti između Srbije i Češke. Iako nije ista faza tranzicije u kojoj se Srbija danas nalazi i ona faza u kojoj je Češka bila 2003. godine, neverovatna je sličnost između pojava u društvu koje se beleže u obe zemlje. Pre nekoliko godina, kada je širom Srbije otvore niz velikih tržnih centara, događale su se iste stvari koje su na plastičan način prikazane u filmu a i "proverene" kroz masovni eksperiment - gužve, otimanje za proizvode, pohlepa, redovi, promena životnih navika i sleidba u šoping molove.
Još jedan aspekt filma je veoma bitan. Autori i njihovi saradnici u prevari (marketing agencija) vode nas kroz celokupan proces formiranja brenda (novog tržnog centra koji se baš i zove češki san). Od kreiranja zaštitnog znaka, preko ispitivanja tržišta, pravljenja reklamne kampanje pa sve do šminkanja i oblačenja "menadžera" (koje igraju dvojca autora filma).
Zbog svog specifičnog uvida u "marketing proces" ovaj film bi bez ikakve sumnje mogao da nađe mesto u programu jednog od predmeta koji se bavi tržišnim istraživanjima ili marketingom na Ekonomskom fakultetu. Ovaj film je pravo umetničko delo jer ne daje konačne odgovore, već nudi bogatu sliku utisaka i mrežu šara modernog društva koja nam dozvoljavaju da na različite načine tumačimo i razumemo čoveka, zarobljenog u tranzicionoj džungli. Ovaj film bi zbog toga bio neiscrpan materijal za studente Socijologije, Psihologije pa čak i Filozofije. Naravno, mladi režiseri i autori dokumentarnih filmova mogu pronaći mnogo inspiracije za svoja buduća dela. Na kraju, budući politikolozi (ali i ostali) mogu preispitivati opravdanost finansiranja ovakvih filmova "iz zajedničke kase" (film je finansiralo ministarstvo kulture Češke, zamalo da ministar podnese ostavku).
Moj predlog bi bio da se ovaj film uvrsti kao materijal za odgovarajuće predmete u širokom spektru nauka koje bi u ovom fenomenalnom ostvarenju pronašle rudnik inspiracije.
Český sen ne smete propustiti!
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